The Most Effective Advertising Strategy I’ve Found

I’ve mentioned a bit in previous posts that I haven’t put a lot of time or money into advertising. When I have, I’ve mostly felt that it wasn’t worth it. However, I’ve finally found something that’s given me good results, and the best part is it’s free!

Book Boast, formerly known as Newsletter Swap, allows authors to connect with people who send out regular newsletters featuring book deals. The process is very simple. If you’re an author, you fill out a form for your book deal (including the discounted price, book links, cover image, and description) and then search for newsletters that may be a good fit. You can filter the newsletters by the genres they feature, and each newsletter has a description and the total number of people subscribed. You simply request for newsletters (as many as catch your eye!) to feature your book, and if they accept, you’re good to go!

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If you have your own newsletter, you can post that on the site. You fill out a description of your newsletter, the genres you want to feature, and the total number of subscribers you have. Then you’ll start receiving requests for promos, and you can choose which ones you’d like to feature. Book Boast gives you specific links to use in your newsletter so that they can track how many clicks each book gets. This is then used to give a score to each user: a ratio of how many clicks links in your newsletter get vs. how many clicks your book deals have received in other newsletters.

I used Book Boast to promote my Grigory’s Gadget anniversary deal, and saw a huge increase in the number of books being sold. While I did also use Amazon’s marketing service a bit, most of the sales increase was attributed to Book Boast (based on the analytics Amazon gave me, and the timing of sales vs. newsletters being sent out).

The key to the success of this process is that subscribers to these newsletters are specifically book fans. Some newsletters are author newsletters, some are explicitly book deal newsletters. When you send your book out to the right newsletter, you’re sending it directly to your target audience.

Since switching from Newsletter Swap to Book Boast, a few features (and limitations) were added. The bad news is, for free members, you are limited to being accepted to 10 newsletters per month (this was not in place when I used the service; I was accepted to 14 newsletters in March). Some cool features that were added, however, were book giveaways and group giveaways. I haven’t used these new services yet, but I think they have a lot of potential.

The paid plans ($10 per month or $20 per month) let you get more features, like being accepted to unlimited newsletters each month, and adding people who download your book to your own newsletter via MailChimp or MailerLite.

Overall, if you, like me, are an author looking for an easy but effective way to get more exposure for your book, I highly recommend you check out Book Boast. Or, if you have a newsletter and want something more to offer your subscribers, you should check out Book Boast as well!

Fantasy & Sci-Fi Network Christmas Sale

This weekend, December 17th and 18th, the Fantasy & Sci-Fi Network is hosting their annual Christmas Sale!

All weekend, authors of fantasy and science fiction novels, novellas, and short stories will be having awesome deals. Books will be either discounted or free, and there will also be giveaways and chances to talk with the authors! The sales will be posted in the Facebook event and on the Fantasy & Sci-Fi Network website. Grigory’s Gadget is on sale for $0.99 until the end of the month on Amazon and Smashwords!

I’ll be hosting the event on Sunday December 18th from 12 to 1 pm EST. You’ll be able to find me on the Facebook event page, or on Twitter using the hashtag #FSFNet. Feel free to ask me any questions about Grigory’s Gadget, writing, reading, or anything else! I have some questions/prompts ready to go to get the conversation rolling, but feel free to chime in with whatever topic you want!

Happy Halloween!

Happy Halloween everyone! Here’s just a quick update on the Grigory’s Gadget campaign:

  • With just over one week left, we’ve raised $1,400! Thank you all so much!
  • With the end in sight, I’ve decided to run a Referral Contest!

How It Works: Using the Share buttons on the Indiegogo page, share my campaign wherever you want (Facebook, Twitter, Google+, etc) (make sure you use the buttons on the Indiegogo page!-it’s the only way I can be sure that your referrals will count!). You’ll be entered into the contest if someone clicks on your link and then contributes to the campaign!

Winning and the Prize: The winner will be whoever has the most contributions from their referrals! The prize will be your choice of a FREE Steamship Pirate t-shirt or a FREE Grigory’s Gadget candle, as well as a social media thank-you shoutout (unless you don’t want that)! The Referral Contest runs through the end of the campaign!

I hope you all enjoy the holiday! Be safe and make sure to eat a lot of candy 😉