The Most Effective Advertising Strategy I’ve Found

I’ve mentioned a bit in previous posts that I haven’t put a lot of time or money into advertising. When I have, I’ve mostly felt that it wasn’t worth it. However, I’ve finally found something that’s given me good results, and the best part is it’s free!

Book Boast, formerly known as Newsletter Swap, allows authors to connect with people who send out regular newsletters featuring book deals. The process is very simple. If you’re an author, you fill out a form for your book deal (including the discounted price, book links, cover image, and description) and then search for newsletters that may be a good fit. You can filter the newsletters by the genres they feature, and each newsletter has a description and the total number of people subscribed. You simply request for newsletters (as many as catch your eye!) to feature your book, and if they accept, you’re good to go!

bookboast1

If you have your own newsletter, you can post that on the site. You fill out a description of your newsletter, the genres you want to feature, and the total number of subscribers you have. Then you’ll start receiving requests for promos, and you can choose which ones you’d like to feature. Book Boast gives you specific links to use in your newsletter so that they can track how many clicks each book gets. This is then used to give a score to each user: a ratio of how many clicks links in your newsletter get vs. how many clicks your book deals have received in other newsletters.

I used Book Boast to promote my Grigory’s Gadget anniversary deal, and saw a huge increase in the number of books being sold. While I did also use Amazon’s marketing service a bit, most of the sales increase was attributed to Book Boast (based on the analytics Amazon gave me, and the timing of sales vs. newsletters being sent out).

The key to the success of this process is that subscribers to these newsletters are specifically book fans. Some newsletters are author newsletters, some are explicitly book deal newsletters. When you send your book out to the right newsletter, you’re sending it directly to your target audience.

Since switching from Newsletter Swap to Book Boast, a few features (and limitations) were added. The bad news is, for free members, you are limited to being accepted to 10 newsletters per month (this was not in place when I used the service; I was accepted to 14 newsletters in March). Some cool features that were added, however, were book giveaways and group giveaways. I haven’t used these new services yet, but I think they have a lot of potential.

The paid plans ($10 per month or $20 per month) let you get more features, like being accepted to unlimited newsletters each month, and adding people who download your book to your own newsletter via MailChimp or MailerLite.

Overall, if you, like me, are an author looking for an easy but effective way to get more exposure for your book, I highly recommend you check out Book Boast. Or, if you have a newsletter and want something more to offer your subscribers, you should check out Book Boast as well!

One Year After Publishing Grigory’s Gadget – What I’ve Learned

Sunday, March 12th, marks one year since Grigory’s Gadget was published!

2016-03-12 13.28.24

Since about a year has passed since publication (wow!), I thought I’d share some of what I’ve learned in terms of writing, publishing, marketing, and more.

In terms of writing, I’ve discovered that it gets a lot harder after publishing a book! There’s an added pressure that simply doesn’t exist if you’re an unpublished author. Now I need to finish the next book – people are waiting! I can’t just push it aside for months or years, nor can I switch gears to work on a different project. Well, I could, I guess. But my personality won’t allow it!

One thing that surprised me about this process is which distribution channels sold the most books. Most information on the internet would suggest that eBooks are the way to go in this regard. However, as you can see on the chart below, I’ve sold almost a majority of my books through vending events and consignment.

Total Sales 3-17.png

I have attended 8 vending events since publishing Grigory’s Gadget (and I have two more this month!). These events, combined with selling books by word-of-mouth, have proven to be the best way to get my book out there.

Smashwords was my second-most successful distribution channel, thanks in large part to their sale events they have multiples times per year. Amazon, via Kindle Direct Publishing for eBooks and CreateSpace for paperbacks, was also successful.  Books sold through Indiegogo and Amazon were pre-sale books. IngramSpark by far is the least successful distribution channel. I still suggest that self-publish authors utilize this channel, however, if you have any interest in getting your book into brick-and-mortar stores.

Another factor that contributes to the success, or lack-there-of, of each distribution channel is the fact that I haven’t done much in the way of advertising. I’ve dabbled a bit in Facebook and Amazon ads, but never saw an impressive return on either. I’ve done a couple interviews, and had my book reviewed on a few blogs. I’ve also started to utilize Newsletter Swap, which actually seems to have boosted my sales quite a bit. (By the way, if you haven’t already, you should join my email list!)

For now, I still won’t be putting a lot of money and effort into advertising, since writing is still a (passionate) hobby for me. For the time being, most of my writing-related efforts will be directed toward the actual act of writing. I need to finish the first draft of Serafima’s Stone!

Have you grabbed a copy of Grigory’s Gadget? In celebration of its anniversary, Grigory’s Gadget will be on sale throughout the month of March!

happy-anniversarygrigorys-gadget

Find the eBook on Amazon and Smashwords!

Get the discounted paperback through my CreateSpace eStore using the code 8CAZ5J8X!

The Importance of Copyrighting Your Work

Copyright is a form of protection grounded in the U.S. Constitution and granted by law for original works of authorship fixed in a tangible medium of expression. Copyright covers both published and unpublished works.

United States Copyright Office

Copyright is very important for authors. It’s what protects us from having our work stolen. In the United States, all work is “under copyright protection the moment it is created and fixed in a tangible form that it is perceptible either directly or with the aid of a machine or device” (US Copyright Office).

This, however, has gotten quite a few authors into some trouble.

Lately, I’ve read a good number of “horror stories” about authors who’ve had their works removed from Amazon and other retailers because they – the authors – were accused of copyright infringement of their own work. Someone – a former publisher, a rival, a scammer – flagged their work as copyright infringement, and because of the Digital Millennium Copyright Act (DMCA), Amazon has to respond by removing that work. The author is contacted and prompted to supply proof that they are the copyright holder.

But how the heck do you do that?

I read about authors sending Amazon their original, date-stamped manuscript, screen shots of the upload process, confirmation of their email address, their identity, etc.

But the best way to prove you hold the copyright to your own work is to register that copyright with the Copyright Office.

Why should I register my work if copyright protection is automatic?

Registration is recommended for a number of reasons. Many choose to register their works because they wish to have the facts of their copyright on the public record and have a certificate of registration. Registered works may be eligible for statutory damages and attorney’s fees in successful litigation. Finally, if registration occurs within five years of publication, it is considered prima facie evidence in a court of law.

-United States Copyright Office

If you’re an author with a traditional publishing company, the publisher usually deals with the copyright registration. However, if you’re a self-published author, you need to register yourself. The process is relatively simple. You fill out a form with the details of your book, pay $35, and send a copy (physical or digital) to the Copyright Office.

That $35 fee is annoying, but it is worth it. Self-published authors are more often the target of DMCA attacks like those described above. The reason for that is so many self-published authors have not registered their copyright, and therefore lack the solid legal standing to fight back. Sure, you can hire a lawyer to fight your case, and maybe you’ll win, but that lawyer will cost a whole lot more than $35.

So, please, writer friends, copyright your work!

The Benefits of Taking a Break From Your Project

We’ve all been there. You start a passion project – you’re so excited! – and you make progress and make progress and – hit a wall. Your passion disappears and your project becomes a chore. You lose your vision and your motivation.

I have to keep going, you tell yourself. If I stop working on this project, it will never get done!

Sometimes that’s true. But sometimes it isn’t. Sometimes taking a break is warranted, and beneficial.

I participated in NaNoWriMo in November, working on Serafima’s Stone. By the end of November, I was sick of my story. I didn’t like my characters, I didn’t know where my plot was going, I hated my writing style. I felt boxed-in: I wrote Grigory’s Gadget with the intention of having this sequel. I have to write this sequel! But I hate this sequel and have no idea what I’m doing!

So, during the entire month of December, I didn’t touch my story. I didn’t open Scrivener once for the entire month. I didn’t force myself to ponder the story, to try to figure it out. I just left it sitting patiently on my hard drive.

And do you know what happened?

During the month of December I was inundated with ideas and inspiration. I’d be listening to music (namely, the Westworld soundtrack) while working on a report in the office when – BOOM – I’d get an idea! Yes – that’s what motivates that character! Yes – that’s what will happen next! Yes – I need to work that detail in! I have a chain of emails I sent to myself in December, jotting down the ideas so I wouldn’t forget them.

When January 1st rolled around, I was itching to get back to writing my story. I like my characters again. My plot has a direction, and even a discernible  ending! I’m still critical of my writing style, but so is every author ever. At least now it’s not in a self-defeating way.

So if you’re working on a project – a story, artwork, etc. – and you’re getting stuck in a rut like I was, know that it is okay to take a break. Give yourself a time limit that works for you – take off a day, a week, a month, or even a year (sorry, a year is probably too long, I just got the F.R.I.E.N.D.S. theme song stuck in my head…) – and then jump back into your project.

And I’ll be there for yooouuu….

…sorry…

Connecting through Twitter Chats

As writers and readers, it can be difficult to connect with people that have similar interests. Both of those activities are generally solitary. If you want to talk to someone about a certain book or genre, or writing tips and tricks, how do you find them?

One great way to connect with like-minded people is through Twitter Chats. Twitter Chats are just that – chats that happen on Twitter. People tweet to the conversation using a designated hashtag about a wide range of topics. Many Twitter Chats are scheduled weekly or monthly, digitally bringing together a group of people to have a discussion.

Some of my favorite Twitter Chats for reading and writing are:

  • #BBChat, which brings in authors to talk about their process for writing
  • #StoryCrafter, which is a great resource for all sorts of writing advice
  • #k8Chat, another chat which brings in authors to talk about their process
  • #NaNoCoach, which is a chat specifically centered around the annual NaNoWriMo challenge

Sometimes it’s difficult to keep track of a Twitter Chat conversation on your regular Twitter newsfeed. That’s why Twitter has the TweetDeck. You can set up a column which shows all of the tweets using the designated hashtag – easy! There are also websites like Twubs available, which show the tweets in a format that’s more akin to a chat room.

Next Sunday, December 18th, I’ll be hosting a Twitter Chat as part of the Fantasy & Sci-Fi Network Christmas Sale. We’ll be discussing our favorite fantasy and science fiction novels and authors before diving in specifically to discuss steampunk. You can follow along using the hashtag #FSFNet between 12 and 1pm EST! My twitter handle is @EA_Hennessy. Hope to see you there!

Taking Publishing Into Your Own Hands – My Indie Author Day Presentation

“On October 8, 2016, nearly 300 libraries across North America invited thousands of local writers in their communities to join them for a day of celebration and inspiration devoted to indie authors. During the inaugural Indie Author Day, libraries big and small hosted events where local authors connected, networked, shared experiences and offered advice to one another, while also featuring locally-written books to library patrons in their communities.” – Indie Author Day

I attended Indie Author Day 2016 at the Buffalo & Erie County Public Library downtown location. In addition to connecting with local authors and publishers, I also had the privilege of giving a presentation on the self-publishing process titled “Taking Publishing Into Your Own Hands”.

img_05411

I received a wonderful response from the attendees of Indie Author Day; everyone seemed to really like my presentation and some requested a copy of the presentation. So, I obliged!

A PDF of the slides is available here: taking-publishing-into-your-own-hands

In the presentation, I go over the differences between traditional and self/independent publishing, pros and cons, expected costs, and some lessons learned. I also included links to my favorite indie publishing resources:

IMG_0542.jpg

Please don’t hesitate to contact me if you have any questions!

In other news, I’m currently in the process of revamping my website by moving from Wix to Bluehost/Wordpress. The transfer will take a bit of time, as will setting up the new site. You can find updates regarding my website by following me on Facebook and Twitter, and I’ll try to keep you posted in my weekly blog posts as well!

What I Learned From My Indiegogo Campaign

Background: I recently ran an Indiegogo Campaign to help fund my debut novel, Grigory’s Gadget. Since I’ve decided to self-publish, the cost of professional editing, cover design, etc. is my burden, rather than a publisher’s. For the editors and designers I’ve decided to work with (Writership and Deranged Doctor Design) that burden summed up to about $2,570. As a young professional fresh out of graduate school, I don’t exactly have that money lying around. That’s why I ran my campaign.

How I Set Up My Campaign: Two of the main things you have to figure out before launching a crowdfunding campaign are:

  • What will your contributors receive (perks)?
  • What is your funding goal?

You’ll want to set incentives for people to contribute to your campaign. If you, like me, are trying to fund a book, a copy of that book is an obvious choice. My list of perks included a copy of the eBook and/or a signed copy of the paperback. I also listed a bookmark among the perks, since Deranged Doctor Design includes bookmark design in their packages, and they’re pretty easy to produce. Then I got a little more creative. I make candles as a hobby, so another perk I added was a Grigory’s Gadget candle. I also used the website Adagio Teas to create custom blends themed around places and characters in my novel. It’s completely free to create the blends, and they’re affordable to purchase. Finally, I designed a simple Steamship Pirate t-shirt through Staples. Who doesn’t like a t-shirt? Basically, you want to create a range of perks to appeal to a range of people with a range of budgets.

You may notice that most of these perks cost money to produce, and then to ship. This is very important when determining the goal for your campaign. If I wanted to cover my costs of $2,570, my goal needed to be higher than that. To figure out how much higher, I made a spreadsheet of all of my perks, how much they cost to produce, how much they cost to ship, and how much I wanted them to be worth. I calculated how much profit I would make off of each perk, after Indiegogo’s fees, to then calculate how much I would need to sell to make that profit of $2,570. It wound up averaging to about $4,000*.

*I just want to pause here to highlight an important aspect of crowdfunding. If you run a campaign through Indiegogo, you can choose to go with their “Flexible Funding” option. This means that you keep whatever money you make, regardless of whether or not you hit your goal. Conversely, if you go through a website like Kickstarter, it’s all or nothing. With websites like that, you want to set your goal to something you’re fairly confident you can actually achieve. Since I had the Flexible Funding option, I went all-in with the total I would need to cover everything.

When all was said and done, and my campaign ended, I had raised $2,021: 51% of my goal. While that won’t cover all of my expenses related to my book, it’ll put a hell of a dent in them!

Lessons Learned:

  • Market your campaign before-hand: Let people know your campaign is coming, and when it will start. Start with friends, families, and anyone else you know who might want to contribute. This also gives those people a chance to spread the word to their own contacts.
  • Market your campaign consistently through its entire duration: A common mistake with crowdfunding campaigns is that people start the campaign and then let it sit there. Remind people about your campaign. Tweet, post on Facebook, use whatever other platforms you’re familiar with. If you don’t tell anyone about your campaign, and if you don’t remind people about your campaign, you won’t get very many (if any) contributions. People are busy, forgetful, waiting for a paycheck, etc. Don’t be a nag, but don’t ignore your campaign, either.
  • Get family and friends to reach out to their own contacts: Some people feel awkward about asking their friends and family for contributions. I completely understand that instinct, but it’s one you absolutely have to get over. The vast majority of my contributions came from friends and family members. The second-biggest group of contributions came from friends-of-friends and family-friends. Only two contributions came from complete strangers. Use any networks you have in place, and you’ll be much more successful. People that already know and like you are much more likely to support you.

Those are my lessons learned! Good luck with your own crowdfunding campaigns!