I’ve mentioned a bit in previous posts that I haven’t put a lot of time or money into advertising. When I have, I’ve mostly felt that it wasn’t worth it. However, I’ve finally found something that’s given me good results, and the best part is it’s free!
Book Boast, formerly known as Newsletter Swap, allows authors to connect with people who send out regular newsletters featuring book deals. The process is very simple. If you’re an author, you fill out a form for your book deal (including the discounted price, book links, cover image, and description) and then search for newsletters that may be a good fit. You can filter the newsletters by the genres they feature, and each newsletter has a description and the total number of people subscribed. You simply request for newsletters (as many as catch your eye!) to feature your book, and if they accept, you’re good to go!
If you have your own newsletter, you can post that on the site. You fill out a description of your newsletter, the genres you want to feature, and the total number of subscribers you have. Then you’ll start receiving requests for promos, and you can choose which ones you’d like to feature. Book Boast gives you specific links to use in your newsletter so that they can track how many clicks each book gets. This is then used to give a score to each user: a ratio of how many clicks links in your newsletter get vs. how many clicks your book deals have received in other newsletters.
I used Book Boast to promote my Grigory’s Gadget anniversary deal, and saw a huge increase in the number of books being sold. While I did also use Amazon’s marketing service a bit, most of the sales increase was attributed to Book Boast (based on the analytics Amazon gave me, and the timing of sales vs. newsletters being sent out).
The key to the success of this process is that subscribers to these newsletters are specifically book fans. Some newsletters are author newsletters, some are explicitly book deal newsletters. When you send your book out to the right newsletter, you’re sending it directly to your target audience.
Since switching from Newsletter Swap to Book Boast, a few features (and limitations) were added. The bad news is, for free members, you are limited to being accepted to 10 newsletters per month (this was not in place when I used the service; I was accepted to 14 newsletters in March). Some cool features that were added, however, were book giveaways and group giveaways. I haven’t used these new services yet, but I think they have a lot of potential.
The paid plans ($10 per month or $20 per month) let you get more features, like being accepted to unlimited newsletters each month, and adding people who download your book to your own newsletter via MailChimp or MailerLite.
Overall, if you, like me, are an author looking for an easy but effective way to get more exposure for your book, I highly recommend you check out Book Boast. Or, if you have a newsletter and want something more to offer your subscribers, you should check out Book Boast as well!